TikTok launched a new “TikTok for Business” website today, which provides marketers with a range of resources and tools to help them use short video applications for their advertising campaigns.
The company says on his website:
“TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgment world where there’s an audience for every voice. No matter how big or small your business, no matter what you’re making or selling, we believe your brand deserves to be discovered here.”
The platform contains tips, notes, and links to other TikTok tools, such as its Creator Marketplace and its self-service advertising platform (currently not yet available in all regions).
The platform also provides links to a series of case studies to help companies understand how to best use TikTok for promotion.
The actual available resources are interesting, but at this stage, the platform seems to be somewhat limited because TikTok has not announced any major expansion of its advertising tools, nor has it announced the opening of its advertising platform. However, the new website promotes various ways; TikTok can be used in market Marketing.
It seems that the primary focus of the platform is TikTok’s advertising slogan-“Don’t make ads; please make TikToks.” This seems to be good information, prompting companies to focus on being consistent with platform usage, rather than distracting advertising. However, in addition to the previously provided functions, there is not much that can further promote this function.
But there are signs that it is coming-TikTok also announced the launch of a new AR brand effect and partner program.
“An innovative form of TikTok brand effects that can activate exciting visual effects in user videos, such as brand logos or brand products. As part of this release, we are pleased to work with leaders in the field of 2D, and 3D development Expand the production of creativity and augmented reality effects for the brands on TikTok. These partners include Bare Tree Media, Subvrsive, Tommy, etc.”
But overall, as part of the launch of the new business platform, the details shared are very vague, with few indicators.
Nonetheless, it may still prove to be a valuable resource that can connect marketers with a range of useful insights and tools to maximize the role of TikTok. And as the platform continues to gain more use, many companies will indeed consider their options.
At the very least, the new business center provides some good case studies to read through to understand how to use TikTok for marketing. Eventually, you will be able to link directly from the platform and start the campaign.